3DCGAdvertisementAnimationCMTV-CM
Summer Jumbo Lottery TV Commercial
2023
A TV commercial that brings the Summer Jumbo Lottery mascot character “Kū-chan” to life in 3DCG and packs its fiercely energetic basketball play into a short animation. By recreating a flexible skeletal structure unlike that of a humanoid character, the piece expresses dynamic movement. The crowd was also boldly abstracted to unify the overall tone.