Explanation: We were responsible for directing and creating the CG moving images for the promotional video for Cool One Cough Suppressant GX Plus, sold by Kyorin Pharmaceutical. While clearly conveying the product’s benefits, we aimed for a humorous presentation that would encourage as many people as possible to take an interest in a medicine that can sometimes feel somewhat serious. By incorporating a dotted texture treatment into the illustrations, we created a striking visual world that evokes classic RPGs. We would be delighted if this video helps many people learn about the product.

A fusion of live action and graphics. Multiple creators blend together, leading to an unpredictable ending. When the plug is connected, the world changes.

Lemonade is an American insurance company. During the lockdown, they posted animations on Instagram in collaboration with various artists around the world, all centered on pink, the brand color of Lemonade. The theme was that a pink vertical line had to appear somewhere in the video, and if you look at their Instagram, you can see that each unique piece is connected by this pink vertical line. https://www.instagram.com/lemonade_inc/ I created an animation based on the theme of Tetris, and Phil Brookes provided the voices for all the characters himself, while also creating original Tetris-inspired music that perfectly matched the animation.

Description: The missing parts and reconstruction of the gemstones depicted in the work are expressed through geometric design and animation. By mechanically creating the motion of the gemstones shattering and reassembling, as well as the spiraling animations, using a program, the futuristic, inorganic atmosphere of the work is evoked. Focusing on the trajectory of the Bernoulli spiral equation (r=ae^bθ), the animation of Phos’s fall is created. The design concept is based on equations that form patterns and spirals found in minerals and plants, such as Voronoi division. Like shards of gemstones splitting and forming the next scene, the animation is expressed as a parametric unfolding.