An original animation created with the theme of “Cat Day” on February 22. This work carries a message wishing for the peace and happiness of all cats.

The film was produced so that the breadth of the character’s worldview and their strong sense of justice would come across.

WOW was responsible for producing the year-round environmental visuals broadcast on the large outdoor vision installed at Shibuya Scramble Square (approximately 623.2 m² on the north side and 156.2 m² on the east side). Drawing inspiration from the many charms of the city as if drawing them up like a tree, the visuals were created around the theme of “accumulation, fusion, and dissemination.” They concretely express the appeal of the transformations that arise as people, buildings, and city lights intersect while rising upward. In addition to spring, summer, autumn, and winter, visuals were also produced for the Halloween and Christmas seasons.

BEAMS CREATIVE INC. homepage first-view video Produced in 2021