DJ Shadowのニュートラック「Slingblade」のMVの企画・演出を担当。 退廃的で神秘的なトラックのイメージをもとに、ストーリーとビジュアルを設計。通常とは異なる、曖昧さを表現に還元するアプローチで制作したことにより、有機的かつ個性的なビジュアルに仕上げた。

Tokyo Gift Palette, a new souvenir and gift spot at Tokyo Station. We produced the teaser movie and the opening movie for its launch. In the teaser, “Parade,” we expressed the excitement and anticipation leading up to the release. Using colorful imagery, we created a stop-motion parade of sweets. In the opening movie, “Gift Box,” we turned the Tokyo Station Yaesu North Exit into a giant gift box, and spectacularly staged it with logo animation and a diorama station made of sweets.

Because the illustration had a strong 2D color style that emphasized lines, the background graphics were designed in contrast to that, using a stage-like approach with no outlines. For the lyrics, we created a flowing typeface inspired by the cursive script of the Japanese version.

A work that captures events taking place in a single room from various angles and editorially composes them together with motion graphics.