Description: Sakura Craft Lab is a product line by Sakura Color Products Corporation built around the concept of “nostalgic, yet new.” This time, we had the pleasure of creating a promotional video for the 005 series. The sleek, flowing design that extends from the sakura-shaped tip is beautifully crafted, and we made a point of creating a video that would highlight that feature as impressively as possible. Also, since each of the eight pens has a beautiful color name, we animated the pens one by one in spaces inspired by those colors, and I think the result is a fun video in which the eight pens appear one after another.

This video introduces Mitsubishi Electric’s SMKL (an initiative that evaluates efforts toward smart factory transformation) and was created as an easy-to-understand piece using friendly animation.

Yamaha Motor Co., Ltd. We were in charge of the FAZZIO promotional video.

One of three digital ad patterns for Nikkei Electronic Edition’s “U23 Discount Long.” Based on the previously produced “U23 Discount,” this motion graphic uses a subdued tone with an autumn/winter feel. Since the target audience is under 23, bright warm colors are used as key colors so that it doesn’t feel too heavy. There are three music tracks, each with a different arrangement incorporating 2-step and future garage.