DISH// 10th Anniversary Retake Collection “青” teaser

WOW was in charge of planning and producing the Autumn Winter 2019 season movie for BAO BAO ISSEY MIYAKE. Amid the bustle of the city, BAO BAO ISSEY MIYAKE bags radiate a striking beauty. What kind of world would emerge if there were a city where these bags gathered? Inspired by urban landscapes, such as the light reflected on buildings and signs found throughout the city, we linked them with the bags designed from these scenes to create a new and unique city.

This video is composed entirely of Chinese characters from start to finish. Using the radicals and structure of the Chinese word “漢堡,” which means “hamburger,” it explains the fictional psychological phenomenon known as “漢堡飽和.” This is a phenomenon in which, after staring at “漢堡” for a long time, one suddenly no longer understands what it is. It is said to be caused by neural inhibition, which prevents the brain from focusing on anything more than a part of the hamburger, causing the whole to be lost and its meaning to suddenly feel unfamiliar. This work is one part of the animation anthology Burger Order.