We aimed to create a music video that felt like a toy box turned upside down. Given the constraint of not showing the artist’s face, we explored ways of expression such as using silhouettes and hiding them with a grid-based design.

SUNTORY「YAMAZAKI MOMENTS」/ Sakanaction「SORATO」/ NHK「Naotora: The Lady Warlord」/ Movie「Tower of the Sun」/ Perfume「Future Pop」/ Kannoya「YUBESHI」/ Mori Building「DESIGNING TOKYO」/ TOYOTA「Harrier Turbo」/ TOYOTA「THE WORLD IS ONE FUTURE」/ TOYOTA「e-RACER」/ TOYOTA「RAIZE」/ Mandom「GATSBY PERFECT SKIN LOTION」/ Kracie「FRISK」/ ONE OK ROCK×Honda Bike「Go, Vantage Point.」/ SQUARE ENIX「Dragon quest of stars」/ dream bed「Serta Brand Movie」/ UHA Mikakuto「e-ma Throat Candy」/ The Claypool Lennon Delirium「satori」/ Pokémon GO「Buddy Adventure!」/ Nintendo「Mario Kart Tour」/ IKEA「RÅSKOG」/ McDonald's「McFlurry Chou Oreo®」/ McDonald's「McFlurry Nama Caramel」/ Human Trust「Igai na basho de saikai」 / SUNTORY「PEPSI JAPAN COLA」/ SUNTORY「Black Oolong Tea」/ GINZA SIX「Main Street」 / Kyary Pamyu Pamyu「Harajuku iyahoi」/ RECRUIT LIFESTYLE「HOT PEPPER GOURMET」/ Kyary Pamyu Pamyu「Sai＆Co」/ KOKUYO「ing」/ FUKUSHIMA「MIRAI 2061」/ Mandom「GATSBY DEODORANT ROLL-ON」

What I first felt when I listened to the song was a sense of floating in the melody, so I focused on creating visuals of fluffy things drifting freely on the wind, while abstractly depicting the “I” in the lyrics and making the animation move comfortably in sync with the melody. It really felt spot on. And when you’re simply having fun, feeling cute, liking something, or completely absorbed in it, you naturally end up smiling, don’t you? With those feelings in mind, I created this video.

I imagined this work from the concept of the girls in “Ne mo Ha mo Rumor” winning the Japanese dance championship and then appearing at the world championship as Japan’s representatives next. When I was told about this MV project, I wanted to incorporate something new, so aside from the giant monolithic structure that appears in the video, everything was newly developed for this MV. That includes 20 battery-powered wireless moving lights, 40 LED poles, and the WAVING LED RIBBON that appears in the bridge section. The stage set itself does not move, and I wanted to break away from the idea of “things that are behind the performers.” So I decided to try a theme where the artists and the space become one. In this MV, ribbon performers come right up close to the members’ faces, and by making the moving lights wireless, they can be placed even on the dance floor, allowing beams of light fused with the members to dance together. The LED poles also continuously change shape, dancing alongside the members by mimicking the hand motions of their right and left arms. While keeping the artists at the center, this MV keeps expanding the space around them. I have mainly worked on live performance direction up until now, and AKB48 also value the kind of live, in-the-moment experience you get in theater performances, so this MV was produced with the image of watching one show all the way through. I think there is a certain comfort in watching a performance continuously, and there are always new discoveries no matter how many times you watch it, so I hope people will watch it again and again. I don’t think I’ll be able to pour this much passion into something for a while（笑）。