“Chiisana Osoushiki” was launched in 2009 as a pioneer of web funerals. Even if it’s small, it’s still a funeral. Saying goodbye is something positive, and “looking back on memories together” is important. Funerals tend to evoke a sad impression, but the feelings of sending someone off and the emotions behind it are expressed through an upbeat song and illustrations. To convey that positivity in the video as well, it has been condensed into a tight two-minute piece.