PR movie created to encourage people to visit Tenjin. Watching the people working in Tenjin bow one after another like a human domino effect is a spectacular sight! Because the concept was designed to deliver the message directly, the direction was also kept “straightforward” and “easy to understand.” The aim was to remind local residents of Tenjin, as going out to the shopping mall near home had become part of everyday life and people were starting to hesitate to make the trip into Tenjin.