With the theme, “When people praise and celebrate others, beef tastes better,” this campaign honors the Miyazaki Beef brand, which has also been served at the Academy Awards ceremony for three consecutive years, as it celebrates people from around the world. A heartwarming story about giving back to a mother who has told gentle lies for her son.

Synopsis: Aiming for stardom in her hometown of Fukuoka, actress Mariko Shinoda begins her activities there. But why did the agency choose as her base Maison de Hawk, a suspicious-looking apartment building reserved exclusively for Taka Girls? Now the warm(?) interactions with the manager and residents, who are overflowing with love for the Hawks, are about to begin—play ball!

The theme of “Stop, Okayama” is “vehicles stopping temporarily at crosswalks without traffic lights.” According to a survey released in 2021 by the Japan Automobile Federation (JAF), only 10.3% (※1) of cars in Okayama Prefecture stopped when pedestrians were about to cross at crosswalks, ranking the prefecture last in Japan. To help change attitudes in Okayama Prefecture, we produced an awareness video promoting compliance with traffic rules.

Known for his white face makeup and the phrase “Chikusho,” comedian Koume Daifu teams up with AMEMIYA, famous for his song comedy bit “Hiyashi chūka hajimemashita.” Together, they sing about the feelings of a man torn between delicious food and a desire to stay healthy.