A TV commercial that brings the Summer Jumbo Lottery mascot character “Kū-chan” to life in 3DCG and packs its fiercely energetic basketball play into a short animation. By recreating a flexible skeletal structure unlike that of a humanoid character, the piece expresses dynamic movement. The crowd was also boldly abstracted to unify the overall tone.

JKD Collective is a creative studio specializing in music production and next-generation video content such as brand films. Based on partnerships with artist collectives made up of visualists and music composers who are leading the Japanese creative scene, it develops inspiring collaborations with a wide range of brand experts and creators in Japan and abroad. It has earned high acclaim for its outstanding planning capabilities and the quality of its production deliverables, grounded in true craftsmanship.

Announcement CM for the M-League 2019 mahjong pro league, which has been running since 9/30. In keeping with the mahjong theme, it dynamically portrays the piece as a film-noir-style anime, while incorporating an homage to the manga Crying Dragon.