A short animated work broadcast within TV Tokyo’s infant and toddler program “Sinapushu.” Centered on the special moment of a “birthday” found in everyday life, it portrays feelings of celebration through rhythmic movement synchronized with the music and vividly colored visual expression. uwabami was responsible for the character design and animation direction. With a structure designed to capture the attention of infants and toddlers through an engaging tempo and repetition, it has surpassed 3 million views on YouTube and is beloved by a wide audience.

Description: Image commercial for Tomorrow’s A Vol. 8, the solo comedy performance “Imitation Crab Stick’s Self-Loss.” The flyer for the show is designed as a perforated “tear-apart imitation crab stick flyer” that can be split along the dotted line. In keeping with that, the video also expresses the image of a tear-apart self-loss through motion graphics.

「&honey Silky」WebCM