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“Mr.” is the first music video in a collaborative project between YOASOBI and four Naoki Prize-winning authors. The song is based on the novel My Own Owner by Rio Shimamoto, and the music video was planned and directed with the idea of what it might look like if the world of the novel were animated. The story sequences were created through hand-drawn animation, while the music video feel was achieved by combining several forms of motion graphics. Character designs by pomodorosa.

A roughly 4-minute music video rendered entirely in full 3DCG. It is a story-driven visual work in which the narrative unfolds in sync with the song. The visuals were designed with a strong emphasis on vivid, colorful imagery in line with the video’s themes of “cyberpunk,” “neon,” and “Chinese.” Because it includes many acrobatic camera movements, especially in action scenes, controlling the interactions between the characters proved quite difficult.