A short animated work broadcast within TV Tokyo’s infant and toddler program “Sinapushu.” Centered on the special moment of a “birthday” found in everyday life, it portrays feelings of celebration through rhythmic movement synchronized with the music and vividly colored visual expression. uwabami was responsible for the character design and animation direction. With a structure designed to capture the attention of infants and toddlers through an engaging tempo and repetition, it has surpassed 3 million views on YouTube and is beloved by a wide audience.

上野ランドは、 「 上野周辺地域を、ミュージアムとして捉えてキュレーションする 」事を目的と し、今までありそうでなかった上野みやげ専門店を目指し2017年にオープン。 今回のプロモーション動画では、上野ランドのコンセプトを元に、歴史・文化・芸術が混在している 上野の魅力と楽しさを「 西郷隆盛像 」「 アメ横 」「 国立博物館 」を舞台に3種類のアニメーションで表現した。 ※掲載動画は3種類の動画を1つに編集。

Description: I directed the music video for ASTERISM’s cover of “Kaikai Kitan,” by a band that debuted as an instrumental metal group. When I listened to the sounds played by the members, I had the sensation that the instruments were singing, and after thinking about how to visualize that, I had the members write down those sounds as lyrics. It was our first attempt at “instrumental lyrics,” and it was very fun to visualize the sounds they hear, matched to the music. I also directed the cover music videos for “unravel” and “Gurenge.” ▽ASTERISM - unravel https://youtu.be/CZ8aJPv616c?si=QZs1NuuC5KOihAO7 ▽ASTERISM - Gurenge https://www.youtube.com/watch?v=jSSyLczsgeU

Maison book girlのミュージックビデオ。 身体が解体されていく様子を抽象的な手描きアニメーションで表現