TV-CMWeb CM
Uber Eats Taiwan Tonight, I’ll Be Eating 2021
2021
00:00:16
In 2021, we planned and produced Uber Eats Taiwan’s campaign, “Tonight, I’m having…,” together with Special Group Australia and Whatever Taipei. In the TV commercial, we featured Taiwanese badminton player Tzu-Ying Tai and Taiwan’s most famous comedian, Hank Chen, as they enjoyed Taiwanese cuisine in the courtyard of a traditional home reminiscent of their own family houses, bonded over a badminton match, and shared workout tips.
We also created a wide range of social content, including Tai taking on a smash challenge and Hank showing off his dance moves, delivering fun and laughter to viewers while also creating a sense of familiarity that aligns closely with the Uber Eats brand image.
