In the initial concept, we truly entrusted part of the production to AI, exploring a singularity-like structure: what does it mean for AI to possess a self and express itself? However, while AI is suited to producing “something similar” as a form of collective intelligence, when it comes to depicting “the beauty within unease” or “human-like misalignment,” human hands were inevitably necessary. As a result, we shifted to a design in which AI expressions are “intentionally reconstructed by humans,” arriving at a paradoxical approach in which humans manually create the very condition of AI’s “imperfection.” We have designed it as a game, in a sense: a contrastive device that highlights human creativity by having humans deliberately create something AI-like.

~Yellow little bear "GUCHON" receives an invitation from the veteran overseas label "CHIWAX." He hops on a plane and joins the party as a DJ on a beach where pistachios are running around...~ This music video began production to commemorate the release of the first analog record from an overseas label by "GUCHON," the owner of Japan’s long-established internet label "Sabakan Records"... but due to the COVID-19 pandemic, record production was delayed again and again, and the animation MV was created over a span of three years in a situation where no one knew whether the record would ever actually be released. The world was in a complete mess, but the world of the work is all about love and peace, and various members of domestic internet labels, as well as overseas labelmates, are turned into characters and appear in the piece. The creative team brought together members who have close ties with "Koya," known as "the sage," and the final film was completed while preserving each person’s distinct drawing style and animation style.

Celvoke 5th Anniversary

JUMP MV / “D.Gray-man” × “INNOCENT SORROW” | Directed and produced by abingdon boys school.