tofubeats - REFLECTION feat. Kaho Nakamura

Directed and handled the CG for the music video of “Kimi no Nozomi, Kimi no Negai” by “CIEL,” a boundary-crossing female singer who moves between the real and virtual worlds. To let her clear, translucent voice stand out simply, we expressed it through glamorous visuals.

“3rd TIME” is neither time spent on life nor time spent working, but a third kind of time. Commissioned by Panasonic’s design studio “Future Life Factory,” which believes that life is enriched not by simply commuting back and forth between home and work, but by how we design the third kind of time that emerges in between, I was in charge of directing the music video among several creative pieces for the “3rd TIME” project. The song was written specifically for this project by Tagaryu, and the entire video was shot in Yamanashi Prefecture, where he lives.