Everyday life at dawn seen through the hole in a loaf of bread

How-to video on how to register for the 7-Eleven app. It explains the process clearly step by step with pop-style illustrations and animations, while also keeping it from becoming monotonous.

This is a “purpose movie” expressing Orizo Inc.’s purpose. It is a lyric video set to an original song, “Purpose Song (Company Anthem Rap),” created by the rapper Pony-san to express that purpose. When we proposed a concept of “a video that chaotically mixes various tones and moods, like the thoughts running through each employee’s mind,” the client liked it and told us, “Please really do whatever you like!” At our company, we usually proceed with projects by carefully building design and motion structures based on a wide range of elements, so for this video, our biggest challenge was “taking the limiter off our heads.” We also used characters that were doodled by our staff five years ago in the middle of the video, and being able to try things that would not be possible in ordinary client work was very memorable.

A work created as part of “Free Association,” a project that freely associates visuals from the music of in the blue shirt. A stop-motion MV for “Windfall” (short ver.), a track from the “Convex Mirror e.p.” released on 2024/04/24. With the completely open-ended, no-deadline creative brief, we challenged ourselves to: ・Create without a storyboard (developing the composition as we went along) ・Shoot with a webcam (especially aiming for a “low-quality” look)