SUNTORY「YAMAZAKI MOMENTS」/ Sakanaction「SORATO」/ NHK「Naotora: The Lady Warlord」/ Movie「Tower of the Sun」/ Perfume「Future Pop」/ Kannoya「YUBESHI」/ Mori Building「DESIGNING TOKYO」/ TOYOTA「Harrier Turbo」/ TOYOTA「THE WORLD IS ONE FUTURE」/ TOYOTA「e-RACER」/ TOYOTA「RAIZE」/ Mandom「GATSBY PERFECT SKIN LOTION」/ Kracie「FRISK」/ ONE OK ROCK×Honda Bike「Go, Vantage Point.」/ SQUARE ENIX「Dragon quest of stars」/ dream bed「Serta Brand Movie」/ UHA Mikakuto「e-ma Throat Candy」/ The Claypool Lennon Delirium「satori」/ Pokémon GO「Buddy Adventure!」/ Nintendo「Mario Kart Tour」/ IKEA「RÅSKOG」/ McDonald's「McFlurry Chou Oreo®」/ McDonald's「McFlurry Nama Caramel」/ Human Trust「Igai na basho de saikai」 / SUNTORY「PEPSI JAPAN COLA」/ SUNTORY「Black Oolong Tea」/ GINZA SIX「Main Street」 / Kyary Pamyu Pamyu「Harajuku iyahoi」/ RECRUIT LIFESTYLE「HOT PEPPER GOURMET」/ Kyary Pamyu Pamyu「Sai＆Co」/ KOKUYO「ing」/ FUKUSHIMA「MIRAI 2061」/ Mandom「GATSBY DEODORANT ROLL-ON」

A showreel compiling HIRASAWA HARUHITO’s commercial and independent productions from 2022.

For an American metaverse platform, we created fictional advertising signage to be displayed in virtual space. By incorporating direction that matches the worldbuilding, the piece blends a sense of newness with a slightly old-fashioned expression.

This is a commercial for Prova, which is celebrating its 60th anniversary. The concept is for Vitamin Hero, a character that originally existed in Prova’s promotions, to express gratitude.