Using disc unfolding and long one-take camera work, I treated the entire song as a small narrative. I also built the typography from motion design to match the song’s sense of floating, and scattered little “what happens next?” elements throughout. The piece was created with the intention of delivering a viewing experience in which, even though the song runs for a relatively long 5 minutes and 30 seconds, you end up thinking, “I was just staring at the screen, and the song was already over.”

Hiroshima Institute of Technology 2018 admissions promotional commercial. KOO-KI’s Ikushima directed two versions: one for all departments and one for the Department of Food and Life Sciences. By using line-drawing animation, the piece moved away from the conventional image of an engineering university centered on men and machinery.

Life is born, grows, and dances through beautiful steps. In the footage, where a graceful human model driven by CGI technology comes to life, the brilliance of newly born life through to its end seems to be symbolically portrayed. The meaning of the title, CYCLE: the circle, is deeply moving.

This is Music Video.