Not Just Pink | 2023–2025 Video Reel of Selected Works

This is an original segment for the new craft program “Ugokosaku,” which is being developed jointly by the video streaming service U-NEXT and designer Masaya Ishikawa. By working together with animations displayed on a tablet or smartphone and placing the craft on the screen, you can create a moving craft—that is, “ugokosaku.” “Ugokosaku” also uses technology and optical illusions to deliver the joy of making things by hand through new crafting and visual experiences unique to streaming.

We were responsible for the rebranding of Crazy Raccoon Cup, an eSports entertainment show with one of the largest viewer bases in Japan. In particular, as the popular “Crazy Raccoon Cup Apex Legends” tournament reached its milestone 10th edition, we refreshed the logo design, on-screen design, video direction, and BGM. In line with the tournament concept of aiming for the top together through team bonds, we designed a rocket-like logo by combining the letters “C” and “R” with triangular shapes representing a team. Its form was also designed to be usable as a component of the broadcast screen and as part of transitions. The broadcast screen was designed throughout with an emphasis on being “easy to see, beautiful, and cool.” The 3DCG used throughout the background and elsewhere was inspired by “the brilliance of the top, on a scale worthy of being one of Japan’s largest,” as well as “a rainbow of seven colors,” reflecting the wide range of people from different genres taking part. The waiting BGM was crafted to build anticipation and tension like a theatrical film trailer, while the commentary and champion BGM combined a diverse range of musical styles to express the tournament’s prestige and its power to reach audiences around the world. For the sound effects in the champion sequence, we deliberately made the audio feel as if it might distort, in order to convey the exhilaration of accomplishing something truly momentous.