We planned and produced a brand film for BUTTERFLY, a brand owned by Tamasu, one of the world’s leading table tennis equipment manufacturers based in Suginami, Tokyo. This time, we featured Fan Zhendong, the Chinese player who has won the World Table Tennis Championships twice, earned a gold medal at last year’s Paris Olympics, and become a Grand Slam champion. The key message is Focus Within. (The one you need to face is yourself.) To develop the skill that allows him to surpass other players in every aspect—spin, speed, timing, control, and tactics—and earn admiration from table tennis fans around the world, we portray the dialogue he has had with himself over many years and the meticulous way he has honed his technique, together with his own voice-over, sharp visual expression, and sound design. The film has received an outstanding response across the board, including more than 1 million views overnight after its release on Butterfly’s official global Instagram account. Please take a look.

Set in Tokyo. A message to everyone who pushes beyond their limits and soars higher. With the power to believe in yourself, we’re sure to connect with one another. Moved by the brief from Jordan Brand, inspired by the cast’s stories up to this point, stunned by the staff’s unyielding, never-give-up spirit, and, together with everyone involved, we kept the passes moving like a basketball team, all aiming for the same goal.