For men, a wristwatch is a symbol of their way of life and their beliefs. This watch is inspired by the sea, a symbol of freedom and a spirit of adventure. Amid the repetition of everyday life, this watch awakens one’s true self. The film was crafted with a poetic story and beautiful product shots.

This is BEAMS’ Christmas Holiday 2023. It’s a very memorable work, created through everyone’s mutual effort and friendly competition.