China “Twilight Rays” MV

To commemorate International Women’s Day on March 8, musician Kaho Nakamura and the luxury brand LOEWE, based in Madrid, Spain, have come together for a special collaboration. The craftsmanship of Nakamura, who meticulously weaves melody and lyrics to create a one-of-a-kind sonic world, resonated here with LOEWE’s craftsmanship, which delicately handcrafts bags and apparel. This film captures, for the first time for the brand, a live performance held at the Ginza flagship store, Casa Loewe Tokyo. Director Yuka Yamaguchi filmed Nakamura’s passionate solo piano performance of “AINOU,” a song imbued with hopes for the future, in a single continuous take.

A work that captures the irresistible atmosphere of a boy setting foot for the first time in Albirex Niigata’s home stadium, “Big Swan Stadium,” and a woman you can’t help but want to cheer for. The momentum radiating from the stadium and the players becomes like a wind that draws the two of them in. By asking the cameraman to use a special lens, we attempted to express the “sense of tension, strangeness, and anticipation” felt by first-time visitors.