BCL Company offers a diverse range of cosmetic brands. This film was created to share the company’s new corporate philosophy. The section that conveys the philosophy through typography was inspired by BCL’s new vision: “With ideas that go one step beyond, repaint beauty and color every day.” It uses the image of “repainting” with paint, while scenes depicting the development of various products and their journey to the user are expressed through photo collage. Fruits and plants featured on the packaging blend together graphically, powerfully conveying the process leading to commercialization. In addition, a fresh and colorful tone is combined with the brand’s deep navy color, creating a balance between a sense of innovation and a sincere, grounded image.

Digital ads for Nikkei Electronic Edition’s 2021 spring campaign, “Haruwari.” Four versions were produced: “Speaking Up in Meetings,” “Job-Ready,” “Money Matters,” and “6-Second Bumper.” Centered on the concept of “debut,” the ads are designed to encourage people who want to reinvent themselves with Nikkei Electronic Edition in the new fiscal year.