Released as part of “MIDTOWN CHRISTMAS 2023,” held at Tokyo Midtown from Thursday, November 16 to Monday, December 25, 2023. WOW was responsible for planning, directing, and producing “some snow scenes,” an installation that captured delicate winter scenes in the atrium of Galleria. The countless spheres evoking lightly floating snow were composed of approximately 3,400 objects (white balls, crystals, and acrylic pieces) suspended from a height of 15 meters by about 250 lines. In sync with music composed by Fumitake Ezaki and performed automatically on stage, the coordinated laser projection and lighting created a spatial installation where light and sound overlapped. In addition to the regular presentation, this work featured four special sequences every 15 minutes. At times, it poetically depicted various winter scenes, like snow falling deeply and quietly; at others, like a cold blizzard swirling through the air.

Under the creative concept for the Yomiuri Giants’ 2022 season, “Let the Light of Glory Shine,” WOW directed and produced a series of videos that maximized the team’s worldview. Using “orange light symbolizing glory” as the key motif, we created the following videos to be shown on the main display inside the ballpark. - GIANTS PRIDE - Starting lineup announcement video - Chance-time video shown depending on the game situation - Headshot videos of all players - CI Aiming for an immersive experience that would set these visuals apart from conventional stadium video, we designed powerful camera work using 3D player data captured through Sony volumetric filming, along with projection-mapping-style direction that made the most of the massive screen. By stripping text elements such as player names and numbers down to the bare minimum and adopting simple, bold graphic design, we expressed the refined worldview of the Yomiuri Giants as a “premium brand.” We also produced the “main gate video,” “ambient video,” “postgame thank-you video,” and “premium lounge video” shown on the giant screens and signage installed inside the dome. Centered on the motif of orange light, we created nearly 800 videos with a wide range of variations to keep spectators engaged, delivering a unified brand experience throughout the ballpark and dome interior.