Description: ① Hirose transforms into seven different personas → Inspired by the lyric “Let’s warp away from this ruinous world,” we created a video in which she warps into and connects through a variety of situations, regardless of nationality or gender, making it highly shareable on social media no matter where it is clipped, while keeping viewers entertained. ② Reproducing Hirose by creating a 3D mask of her → By having special effects makeup artist Amazing JIRO create a special mask of Hirose’s face, we eliminated the distinction between Hirose herself and the dancers, giving birth to a dancing Hirose. ③ Choreography that viewers can easily imitate → In pursuit of greater social media virality, we commissioned the Powerpuff Boys to create the choreography. ④ Expressing a chaotic world that mixes eras, spaces, and tones → K-POP STYLE, NEO kawaii STYLE, HIP-HOP STYLE—just pure chaos!

I was involved from the music production stage, and I expressed the product’s concept of being a sunscreen that gently stays close to you.

Created motion graphics in which different timelines intersect.

Composed of footage in which various time axes coexist within a single space (layer lapse, slit-scan, echo, etc.).