Jerry Liu

Jerry Liu

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Credited on 2 works from 2023 to 2024. Main genres: CM, Event, Experience.

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Work

Akabako: Embrace the Warmth of Japanese Bathing - 映像作家: whatever
EventExperience

Akabako: Embrace the Warmth of Japanese Bathing

2024
Only Image
Whatever Taipei designed a new key visual for “Aka Bako Beauty Soap,” the classic best-selling product of the long-established Japanese brand Cow Brand. It also planned the brand’s first-ever experiential special exhibition, “Sento-gaku.” https://www.cow-style.com.tw/index.php The key visual incorporates the classic atmosphere of a sento, designing “Aka Bako” to evoke a warm bath and create a soothing, comforting ambiance. In the experiential exhibition “Sento-gaku,” organized in collaboration with the Beitou Hot Spring Museum, Japanese sento culture is faithfully recreated, allowing visitors to explore the bathing culture of Japan. In the exhibition area of “Sento-gaku,” noren curtains once designed by Cow Brand to suit customs across Japan are displayed in a row. When visitors pass through them, they feel as if they have time-traveled back to a public bath from a hundred years ago. Various sento-related items are also on display, along with a mural of “Red Fuji” made by stacking Aka Bako bars; a faint fragrance fills the space, soothing both body and mind. In addition, during the exhibition period, theme lectures by popular instructors and a DIY soap stamp workshop were also held. Through “Aka Bako,” visitors were given an opportunity to bring Japan’s unique sento culture into their everyday lives.
SkinLife: Pure Youth - 映像作家: whatever
CM

SkinLife: Pure Youth

2023
00:00:31
Description: We planned and produced a brand promotional video and key visual for the Taiwan market for the “SkinLife Face Wash” series by the popular Japanese soap brand “Cow Brand Soap.” Using the concept of “SkinLife” and “youth,” we expressed it through fast-moving running scenes often seen in Japanese dramas that portray youth. In addition to conveying a distinctly Japanese feel, we also increased product awareness by depicting girls enjoying themselves in various situations while showing how SkinLife’s rich lather effortlessly washes away skin concerns.

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