A “muchūjin” is someone who is totally absorbed and passionate about something, regardless of form or genre. As contact lenses that support every pair of eyes that’s immersed in what they love, Cincia 1day S, a daily disposable soft contact lens, gently backs the enthusiasm of those muchūjin. With the tagline, “The eyes of muchūjin are always busy,” this commercial presents the process of artist Choo Hikaru—who is both a muchūjin and a contact lens user—creating a work, through visuals and music that you can’t help but get absorbed in yourself.

JKD planned and produced a brand film for Goldwin, a brand that has spent more than 50 years developing comfortable, functional apparel using the technology it has cultivated in the field of skiing. The setting was the backcountry of Hachimantai, a 1,613-meter peak spanning Iwate and Akita Prefectures. In this dreamlike film, only a single ski track is drawn across an empty, silver-white slope, throwing up clouds of snow and expressing the world of the Goldwin brand, which is infused with the spirit of minimalism. For the shoot, the latest drone, the DJI Inspire 2, was used, and backcountry specialists Katsuyuki Kono and Kazushige Sekiya, who were stationed on a ridge about two kilometers away, were captured carving down the snowfield with a high-speed camera. In this version, the skiers were removed in post-production, emphasizing the beauty of the tracks etched into the silver-white slope and the presence of the unseen skiers, resulting in a piece that allows the audience to feel as though they themselves are blending into nature. Directed by Chris Ladds. Music by Berlin-based composer Midori Hirano.