Whatever Taipei created an immersive exhibition with Saatchi & Saatchi Taipei to celebrate the 200th anniversary of the whisky brand The Glenlivet. Set in the 19-meter-high circular hall of the National Taichung Theater in Taiwan, visitors were transported into the world of 1824, journeying through swaying barley fields and floating barrels as they traced The Glenlivet’s 200-year history. Scenes followed of founder George Smith and King George IV, symbolizing the brand’s innovative origins, along with the moment he received permission to legally distill whisky for the first time in the Livet Valley, and bullet-hole imagery depicting the founder’s bravery in confronting smugglers. In the climax, cascading whisky transformed into beams of light, expressing the opening of new possibilities for the next 200 years.

Whatever Taipei produced Uber Eats Taiwan’s annual branding campaign, “Get Almost Almost Anything,” in collaboration with Special Group. Through TV commercials, out-of-home advertising, social content, and more, the campaign highlighted Uber Eats’ ability to deliver a wide range of items and emphasized its evolution from a food delivery platform into a comprehensive delivery platform. In the promotional film, Hebe Tien, Aaron Yan, Jesse Tang, Ray Du, and Crown Du were invited to humorously portray how Uber Eats can solve all kinds of needs—not just food, but also items like flashlights, memory cards, and even a lucky charm for the day. At the launch of the campaign, a limited-time OOH scavenger hunt was held across major cities, where participants searched for serial numbers for special offers hidden within long disclaimers on large Uber Eats billboards. A series of social content, including interactive games, was also rolled out to reinforce the brand message and bring smiles to people’s faces.

Lazy Arms is a piece meant to interact with the viewer. Instead of building it inside the virtual world, we opted for a real analog version based on the same technology as other pieces. It is not a musical instrument, but an experiment and a response to overcome the boundaries between humans and technology through creative means. Lazy Arms combines robotics, machine learning, and real-time control of light and sound to build an emotional space which allows the viewer to lead his/her own orchestra of undulating arms, changing sounds, and vibrant colors. From your position in front of the piece, you become a conductor, controlling the orchestra of lights, movements and sounds. As you move your arms, the arms of the piece sway along with you, changing colors and emitting sounds based on your movements. 発光体のついた9 本のロボットアームとサウンドからなる。 オーケストラの指揮者の如く振舞い、作品と対話することによって音と色を奏で不思議な空間が生ま れる。