Appier is a Taiwan-based technology company that provides AI-powered marketing solutions and was selected by Fortune magazine as one of “50 Companies Leading the AI Revolution.” We planned and produced its first brand commercial at Whatever. To make the Appier brand easy for anyone to understand while keeping it engaging, we came up with the idea of turning the well-known tragic tale of “The Little Match Girl” into a business success story powered by Appier. The realistic visuals that instantly draw viewers into the story’s world were filmed entirely remotely in Eastern Europe. We also focused on expressing Appier’s core technology, “AI-based prediction,” creating a commercial that intuitively and memorably conveys how AI empowers business.