A video created for the “hellobaobao” series, which shrinks BAO BAO ISSEY MIYAKE’s signature items down to one-quarter scale. The debut of the one-quarter-scale bags was expressed through stop-motion animation, in which the bags are made smaller one after another. In addition, stores and pop-up shops featured an installation where visitors could shoot their own stop-motion animations of shrinking a bag.

A video for the “hellobaobao” series, which features iconic BAO BAO ISSEY MIYAKE items scaled down to one-quarter size. The appearance of the one-quarter-size bags is expressed through stop-motion animation, in which the bags are successively made smaller one after another.