CMShort film
Kawasaki Thermal Engineering Corporate Ad: “Let’s Make It Happen!” 60 Seconds
2022
00:01:00
I want to do something.
There’s something burning inside me.
But heat alone won’t reach the world.
Product development is never rewarded. 99% end in failure.
So what?
Adversity is fuel.
Burn it, and turn it into energy.
Because energy is the driving force behind everything.
Get the heart moving. Ignite the muscles. Boil the blood.
With that energy.
Let’s make “I want to!” happen.
Kawasaki Heavy Industries Thermal Engineering Co., Ltd.
■Overview
A branded movie produced to commemorate the 50th anniversary of Kawasaki Heavy Industries Thermal Engineering Co., Ltd.
Based on a true story, it visualizes the feelings behind the slogan “Let’s make ‘I want to!’ happen.”, developed through a company-wide employee vote.
Through the growth of a young employee who continues to take on challenges with their innate drive despite repeated hardships,
it expresses the future of Kawasaki Heavy Industries Thermal Engineering Co., Ltd. as it continues striving toward the realization of a decarbonized society.