A web CM series for DHC’s supplements for preventing lifestyle-related diseases. Aimed at targets who are concerned about their health checkup numbers—dual-income couples in their 30s, career-focused businesspeople in their 40s, and empty-nester seniors in their 50s—the stories depict moments in everyday life that prompt awareness of health concerns and create the impetus to start taking the supplement. The three installments, “For Tomorrow, There’s Something I Want to Protect,” “For Tomorrow, There’s Something I Want to Do,” and “For Tomorrow, There’s Someone I Want to See,” were expressed through nostalgic illustrations and music that feels somehow familiar.

I want to do something. There’s something burning inside me. But heat alone won’t reach the world. Product development is never rewarded. 99% end in failure. So what? Adversity is fuel. Burn it, and turn it into energy. Because energy is the driving force behind everything. Get the heart moving. Ignite the muscles. Boil the blood. With that energy. Let’s make “I want to!” happen. Kawasaki Heavy Industries Thermal Engineering Co., Ltd. ■Overview A branded movie produced to commemorate the 50th anniversary of Kawasaki Heavy Industries Thermal Engineering Co., Ltd. Based on a true story, it visualizes the feelings behind the slogan “Let’s make ‘I want to!’ happen.”, developed through a company-wide employee vote. Through the growth of a young employee who continues to take on challenges with their innate drive despite repeated hardships, it expresses the future of Kawasaki Heavy Industries Thermal Engineering Co., Ltd. as it continues striving toward the realization of a decarbonized society.