The video starts as a morning routine video of a woman, but then takes a turn, introducing a woman who, despite feeling physically and mentally unwell, quietly pushes herself to endure. It portrays a morning scene that many women can relate to. Even the woman who had been going to work as usual, trying to keep going as she always had, suddenly pauses to reflect on herself. It conveys the message, “Sometimes, consider alternatives to hidden endurance, such as taking a break.”

I want to do something. There’s something burning inside me. But heat alone won’t reach the world. Product development is never rewarded. 99% end in failure. So what? Adversity is fuel. Burn it, and turn it into energy. Because energy is the driving force behind everything. Get the heart moving. Ignite the muscles. Boil the blood. With that energy. Let’s make “I want to!” happen. Kawasaki Heavy Industries Thermal Engineering Co., Ltd. ■Overview A branded movie produced to commemorate the 50th anniversary of Kawasaki Heavy Industries Thermal Engineering Co., Ltd. Based on a true story, it visualizes the feelings behind the slogan “Let’s make ‘I want to!’ happen.”, developed through a company-wide employee vote. Through the growth of a young employee who continues to take on challenges with their innate drive despite repeated hardships, it expresses the future of Kawasaki Heavy Industries Thermal Engineering Co., Ltd. as it continues striving toward the realization of a decarbonized society.