Signage content installed at MUFG Bank’s new concept store, “M’s Square TAKANAWA.” We joined the project from the planning stage and were responsible for direction. Rather than taking a conventional advertising approach, the piece was created around the concept of a visual experience that would make passersby stop and take notice. Using a transparent display device, we designed the content as a generative visual expression in which the imagery changes in real time according to live foreign exchange data, allowing financial information to be perceived in a visual and intuitive way.