Brand movieCM
SHISEIDO BAUM Promotional Video
2020
00:01:01
“BAUM,” Shiseido’s new skincare brand, was launched with the theme of “living in harmony with trees.”
Its packaging, made using offcuts from Karimoku furniture, also drew attention, and this promotional video was produced by asking Mr. Wataru Kumano, who designed the product, about the product’s design concept.