山下遼

山下遼

unverified

Credited on 7 works from 2021 to 2023. Main genres: TV-CM, Web CM, Promotion.

Category
Creative Director Director Planner
Status

Is this you?

Claim your profile for free — edit your bio, works, and contact info.

Claim this profile

Work

Vaundy × Morisawa Fonts “Okigigami” - 映像作家: whatever
Music video

Vaundy × Morisawa Fonts “Okigigami”

2022
00:04:29
We planned and produced “Okitegami,” a tie-up music video with multi-artist Vaundy for Morisawa Fonts, Morisawa’s cloud-based font service that leads Japan’s font industry. We also handled the production of the special website released alongside the music video. https://okitegami.morisawafonts.com/ This work is a Font Specimen Music Video that uses 77 fonts provided by Morisawa Fonts, including Gothic and Mincho typefaces, and colors the lyrics with a wide variety of fonts like a font specimen book. Centered on the “magic words” featured in the song that Vaundy wrote specially for this collaboration, we used different fonts to match the meaning, weight, fragility, and emphasis of the lyrics, resulting in a vibrant music video that conveys the emotions of the lyrics more powerfully.
Udemy "Connecting those who want to learn with those who want to teach." - 映像作家: whatever
CMTV-CMWeb CM

Udemy "Connecting those who want to learn with those who want to teach."

2022
00:00:31
We planned and produced a global campaign centered on TV commercials for Japan and Korea for Udemy, one of the world’s largest online learning platforms connecting people who want to learn with those who want to teach. Under the theme, “Connecting those who want to learn with those who want to teach,” this campaign depicts how Udemy connects a wide range of students who want to learn to advance their careers or become the person they aspire to be with instructors—entrepreneurs and professionals from every field around the world—who want to share their knowledge and skills, enabling students to learn practical, cutting-edge skills anytime, anywhere.
MoAR – Museum of AR - 映像作家: whatever
AR

MoAR – Museum of AR

2022
00:00:43
We planned and produced “MoAR – Museum of AR,” an art gallery where you can experience large-scale digital artworks in AR, using the coworking building WHEREVER in Roppongi, Tokyo, as a canvas. In addition to our original works, such as a logo leaping out from a sign, a giant monster roaming the building, a swarm of ghosts inhabiting the building being sucked away, and a giant figure peering out from inside the building, we also collaborated with a total of 24 artists active across a wide range of fields, including Inae, Yukishita Mayu, and others. In all, you can experience 28 AR mural artworks at once. By using App Clips, we eliminated the need to download an app, allowing visitors to simply scan the QR codes painted on the building’s exterior walls and view works by a variety of artists in AR.
OPEN HUB for Smart World - 映像作家: whatever
2D animationInstallationInteractiveMotion graphics

OPEN HUB for Smart World

2022
00:02:16
【OPEN HUB Monoliths】 An entrance that recognizes visitors as partners in co-creation and welcomes them in. Seven life-size displays stand around the entrance space, linked to the check-in system, and project immersive visuals featuring personal graphics (OPEN HUB Personal Logo) generated from each guest’s initials, profession, and other details, welcoming them as members of OPEN HUB. The generated “OPEN HUB Personal Logo” becomes a symbol of communication that bridges the real and virtual, changing in response to online and offline activities at “OPEN HUB.” 【OPEN HUB Visualizer】 A massive display where you can experience the Smart World through data visualization. Data held by companies engaged in co-creation is collected, stored, and analyzed using the “Smart Data Platform,” then visualized on a huge LED display measuring approximately 3 m × 10 m. Through this dynamic, data-driven installation experience, it encourages the creation of new value.
Udemy - 映像作家: whatever
PromotionTV-CMWeb CM

Udemy

2021
Only Image
We planned and produced a global campaign centered on TV commercials for Udemy, one of the world’s largest online learning platforms, targeting the U.S., Japan, and South Korea. Rather than simply introducing the service, we focused on what kind of future this platform could open up, successfully conveying users’ own potential and the possibilities they could gain through Udemy. To create visuals that would resonate in both Western and Asian regions, we changed the main cast for each market and produced multiple versions of the copywriting tailored to each country.
Appier "The Little Match Girl" - 映像作家: whatever
TV-CMWeb CM

Appier "The Little Match Girl"

2021
00:00:16
Appier is a Taiwan-based technology company that provides AI-powered marketing solutions and was selected by Fortune magazine as one of “50 Companies Leading the AI Revolution.” We planned and produced its first brand commercial at Whatever. To make the Appier brand easy for anyone to understand while keeping it engaging, we came up with the idea of turning the well-known tragic tale of “The Little Match Girl” into a business success story powered by Appier. The realistic visuals that instantly draw viewers into the story’s world were filmed entirely remotely in Eastern Europe. We also focused on expressing Appier’s core technology, “AI-based prediction,” creating a commercial that intuitively and memorably conveys how AI empowers business.

Frequent collaborators