- Belong to
- LIGHT THE WAY Inc.
- Genre
- Graphic design Web
- Profile
- LIGHT THE WAY is a design company centered on video. Through creative work, we illuminate the appeal of brands, products, and services, and help open the path forward. From content planning and concept development to promotional execution, we aim to create new value and phenomena together through a wide range of initiatives. What we can do. At LIGHT THE WAY, we provide cross-disciplinary creative services built on video production, web design, and graphic design. Because our process—from research to concept development and planning—is integrated across disciplines, we are able to handle projects in a wide range of fields. By managing multiple creative services in one place, we contribute to solving broader communication challenges and creating new value for businesses. 1. Video Production We plan, direct, and produce a wide range of video content across all media platforms, including TV, web, and outdoor screens. By combining live action, motion graphics, and other techniques as needed, we deliver the most effective creative solution. 2. Web Design We carefully analyze each client’s goals and challenges to deliver effective UI/UX design. By incorporating motion graphics into interactive experiences, or combining them with video production, we can address a broad range of communication challenges. 3. Graphic Design Graphic design is a two-dimensional expressive technique that underpins all forms of design. Through effective information architecture, we create visuals that communicate clearly. From outdoor advertising such as posters and digital signage to promotional tools like building signage and in-store POP displays, we can respond to a wide variety of scenes and applications. 4. Brand Design From developing communication strategies to execution, we produce all the creative assets required for brand design. In addition to CI, logo design, and package design, we support brand building through campaigns, marketing support, and other complex, interconnected elements. By controlling every detail of expression, we contribute to the development of your brand. *Brand design is a comprehensive creative service that includes the above “Video Production,” “Web Design,” and “Graphic Design.” For details, please contact us.
- Biography
- 2017avex management "Singing Nature"・アジア太平洋広告祭 2017 ( ADFEST2017 ) MEDIA LOTUS: BEST USE OF AUDIO :GOLDMEDIA LOTUS: BEST USE OF AMBIENT: LARGE SCALEMEDIA LOTUS: BEST USE OF EVENTS:FINALIST Ishii Clinic ”NO SALT RESTAURANT”・20回文化庁メディア芸術祭（20th JAPAN MEDIA ARTS FESTIVAL）Entertainment category:Excellence Award2016Ishii Clinic ”NO SALT RESTAURANT”・スパイクス アジア（Spikes Asia 2016）Innovation category:ShortlistToyota Marketing Japan "PRIUS! IMPOSSIBLE GIRLS"・スパイクス アジア（Spikes Asia 2016）Innovation category:ShortlistPR category:Shortlist2014COGOO ”Saddle Blossom Project”Film Direction ＆Edit・アジア太平洋広告祭（AD FEST 2014） OUTDOOR LOTUSAMBIENT / SMALL SCALE category : BRONZE・ワンショー(The One Show 2014）Design categoryBranded Entertainment category : Merit Award ・ニューヨークフェスティバル（New York Festivals 2014 International Advertising Awards）Use Of Medium: Environmental Design categoryUse Of Medium category PUBLIC SERVICE ANNOUNCEMENTS category : FINALIST・カンヌライオンズ 国際クリエイティビティ・フェスティバル（Cannes Lions International Festival of Creativity 2014）PR Lions category : Silver Lion・釜山国際広告祭(AD STARS 2014)Design/Point of sale categoryPR/Corporate/Institution/Industry category :SILVERMedia/Corporate/Institution/Industry categoryOutdoor/Corporate/Institution/Industry category :BRONZEOutdoorCraft/Art direction categoryBranded Content/Corporate/Institution/Industry category :CRYSTAL・スパイクス アジア（Spikes Asia 2014）Promo & Activation categoryUse of exhibitions and installations:Shortlist2013"OGASAWARA 〜小笠原、未来へつなぐ自然展〜"Character animation・釜山国際広告祭(AD STARS 2013)interactive category : FINALIST