2D animation3DCGADAdvertisementAnimationMotion graphicsMotion logoPromotionPVWebWeb CM AZoom,co.,ltd. | Car Parking Subleasing: Turning Vacant Parking Spaces into Valuable Apartment Assets 2021 Only Image Description: We were responsible for directing and CG moving image (motion graphics) for a concept video on “parking lot subleasing,” provided by Azoom Co., Ltd., a TSE Mothers-listed company. Using infographics, the video clearly explains why subleasing is beneficial, what subleasing is, why Azoom’s subleasing stands out among the many companies available, and the steps from how it works to actual implementation. If your parking lot has vacant spaces because they are not filled by residents, or if vacancies are expected in the future, we hope you will consider making use of “parking lot subleasing” instead of leaving them as they are.
2D animation3DCGADAdvertisementAnimationCMMotion graphicsMotion logoPromotionVPWebWeb CMWeb movie Avex Inc. | +ID Good Things Come with Plus. +ID Edition 2021 00:01:42 LIGHT THE WAY Inc. created the CG moving image (motion graphics) for the promotional video introducing avex’s member ID service, “+ID.” +ID is a convenient service that lets users access avex’s various offerings—such as ticket purchases, merchandise sales, and fan clubs—all with a single ID. The piece was designed with crisp, dynamic motion so that the information is easy to follow at a good pace and the animation feels smooth and pleasant to watch.
2D animation3DCGADAdvertisementAnimationEventMotion graphicsPromotionVPWeb movie MaaS Tech Japan | TraISARE Concept Movie 篇 2021 00:03:21 To communicate the potential of TraISARE and the future of transportation envisioned by MaaS Tech Japan, LIGHT THE WAY Inc. handled the direction and CG moving images (motion graphics) for the “TraISARE Concept Movie.” TraISARE is an integrated mobility information data platform that seamlessly shares, analyzes, and predicts a wide range of transportation data, including railways, buses, taxis, and airplanes.
2D animationMotion graphicsShort film BAD MOOD | Episode2 What a wonderful day篇 AmazonPrimeVideo 2021 Only Image In the second episode, “What a wonderful day,” of the animation project “BAD MOOD,” created by Fukase of SEKAI NO OWARI, LIGHT THE WAY Inc. was in charge of the CG moving image (motion graphics). In this work, the band “The Pink Elephants,” made up of five characters—Fishman, Butt, Rabbit, UFO, and Moth—who were born from Fukase’s original character designs, unfolds a story that satirically portrays the world through ironic messages. It is now streaming worldwide on Amazon Prime Video. Please enjoy the witty world woven by these charming characters. Amazon Prime Video [BAD MOOD] https://www.amazon.co.jp/dp/B08LG67R5S BAD MOOD HP https://badmood.inc/
CMMotion graphicsPromotion Kouseikai | Kouseikai × Chiba Jets "Change Your Values, Move Forward" Edition 2021 Only Image Description: LIGHT THE WAY Inc. was responsible for directing and creating the CG moving images (motion graphics) for the promotional video of the medical corporation Kouseikai. Kouseikai supports the Chiba Jets, a B.LEAGUE team based in Chiba as well. To mark the start of the new year, they deliver their message alongside beautiful footage shot at sunrise on a local beach in Chiba. It will be aired at Funabashi Arena, the Chiba Jets’ home stadium, from January 2021. Kouseikai HP http://kouseikai-med.jp/ Chiba Jets B.LEAGUE https://chibajets.jp/
2D animation3DCGADAdvertisementAnimationMotion graphicsMotion logoPromotionWeb CMWeb movie PetShop Coo&RIKU | Free Shipping Edition 2020 00:00:20 Description: With the motto, “Bringing the joy of living with dogs and cats to as many people as possible,” PetShop Coo&RIKU operates more than 170 stores nationwide. LIGHT THE WAY Inc. was in charge of directing and creating the moving images for Coo&RIKU’s PR video, “Free Delivery.” Through emotional animated expression, the video conveys an understanding of the service and highlights its appeal. PetShop Coo&RIKU https://www.pet-coo.com/
2D animation3DCGADAdvertisementAnimationImageMotion graphicsMotion logoPromotionPVR&D NEC the WISE / COEDO | Life Brewing Craft Edition 2020 Only Image NEC and craft beer maker Coedo Brewery have developed “Jinsei Jozou craft,” a craft beer that reflects generational characteristics by analyzing magazine articles that capture trends with AI, with the aim of promoting intergenerational communication through human-AI collaboration. We hope you’ll enjoy it as a conversation starter in the workplace, or at today’s popular online drinking gatherings, so please give it a try and savor its flavor. NEC the WISE https://jpn.nec.com/ai/ai_craft/index.html Jinsei Jozou craft sales site https://webshop-coedobrewery.com/
2D animation3DCGADAdvertisementAnimationArt workCMEventMotion graphicsPromotionVPWebWeb CMWeb movie Victor EXOFIELD Theater System | Motiongraphics 篇 2020 00:01:36 We produced a concept video for the “Victor EXOFIELD Theater System” headphones, which are equipped with a proprietary home theater audio system. Our company was responsible for the direction and moving images. We believe “EXOFIELD” is a high-quality sound system ideal for enjoying entertainment at home.
2D animationADAdvertisementAnimationEventMotion graphicsMotion logoOpening moviePromotionTitle movie B.LEAGUE Seahorses Mikawa | Motion Logo / CI / Player Introduction Video 2019 Only Image We produced the Motion Logo/CI and player introduction video for Seahorses Mikawa, a professional basketball team based in Kariya City, Aichi Prefecture and competing in the B.LEAGUE. We send our support to the team through this video. It is truly impressive to see it played on the large AISIN vision at home games at Wing Arena Kariya in Aichi Prefecture. Please also take a close look at the copy for each player.
2D animationAnimationEventMotion graphicsPromotionWeb Merpay "Merpay Pay Later" Edition 2019 00:02:09 Created as a guide movie for use at merpay conference 2019 (https://conference.merpay.com/). Using graphics, it conveys the service content in a simple and easy-to-understand way.
ADAdvertisementArt workPromotionPVWebWeb CMWeb movie YRGLM「IMPACT ON THE WORLD」篇 2019 00:00:57 This is a concept film created to communicate the branding image of YRGLM Inc. (formerly Rockon Co., Ltd., renamed on August 1, 2019; https://www.yrglm.co.jp/philosophy/). By capturing the many expressions of the rubber band used in the symbol mark, the film highlights the idea that it represents a material full of infinite possibilities. The visual expression brings to life the symbol’s message of “originality unconstrained by common sense.” The new company name, tagline, logo, symbol mark, and other CI elements were handled by TSDO Inc., led by Taku Satoh. LIGHT THE WAY Inc. was responsible for directing and producing the film. Corporate philosophy: “Impact on the World” Keep creating impact in everything you do. Because the accumulation of small impacts that resonate in people’s hearts will one day become a great wave that shakes the world.
ADAdvertisementAnimationCMConcert moviePromotionTVWebWeb CMWeb movie FOLIO: Easy Investing by Theme — "Interface" Edition 2019 00:00:16 A product-hero TV commercial with no celebrities or other performers appearing at all. In a short span of time, it packs in the features of “Forio,” an easy investing service selected by theme, along with its brand concept and worldview, creating a fast-paced, lively video.
2D animationADAdvertisementAnimationMotion graphicsPromotionWebWeb CMWeb movie Kyocera: “Kyocera’s Printing Device Business in 80 Seconds” 2019 Created infographics using illustration and animation techniques. The piece is simple and stylish, while clearly presenting the content. It also incorporates carefully designed transitions that connect the previous shot to the next, as well as visual guidance to direct the viewer’s eye.
ADAdvertisementAnimationCMEventImageMotion graphicsMotion logoPromotionTV-CMWebWeb CMWeb movie Mitsubishi Estate "Rugby World Cup 2019" Declaration Edition 2018 Only Image Using live action and motion graphics, this piece creates dynamic imagery for the Rugby World Cup, as well as cool, rugged, and powerfully emotional visuals. A motion logo for the message copy was also created to match the same world and atmosphere.
