Description: We produced a TV commercial for JR East’s Kyun Pass. Assuming it would also be shown on large digital displays in Tokyo and other areas, we made the text larger to enhance visibility and impact. While keeping the elements simple so the information is easy to understand, we created a video that is enjoyable to watch and leaves a positive impression. We also sprinkled the heart logo throughout various parts of the video to make the brand image of “Kyun Pass = heart” easier to remember.