At Pitti Immagine Uomo, the men’s fashion trade fair held twice a year in Florence, Italy in January and June—hereafter referred to as Pitti Uomo—WOW unveiled a new installation inside Villa Vittoria near the runway and main venue of yoshiokubo, which presented its latest collection at Pitti Uomo. For this 92nd edition, yoshiokubo joined forces with the globally beloved Pokémon. WOW planned, directed, and produced an installation that served as a bridge between yoshiokubo’s worldview and Pokémon’s celebration of fashion.