When I first heard this song, I felt my emotions scatter in every direction, as if confusion and calm were spreading through my chest at the same time. A faint hope within sorrow. A small flame flickering without fading, deep inside a frozen body. This work began by gently gathering those contradictory feelings, the fact that they simply “exist,” as a visual expression. This music video depicts an emotional journey that begins with a parting. How a heart that has experienced loss wavers, and eventually moves toward acceptance. That inner transformation is carefully woven together through color design, lighting, framing, and camera movement synchronized to the rhythm. A room submerged in water, an empty deep sea, a motorcycle racing through the city at night— all of it symbolizes the protagonist’s mental state and emerges as an inner landscape. For the lighting, rather than direct light, I deliberately used reflections and silhouettes to leave room for ambiguity instead of clear-cut “answers.” The camera work was designed to visualize the heart’s fluctuations, shifting like waves from stillness to motion, from tight to wide. As for the structure, I prioritized the flow of emotion over a conventional storyline, so that viewers could focus on simply “feeling” the piece. Scattered memories and thoughts overlap into a single mental landscape, and before long, quietly, they become a tear. That pool of water may perhaps be an ocean made of one’s own tears. I would be happy if this video could gently resonate somewhere with the “deep sea” that exists within each viewer.

This video depicts “the quiet afterglow left behind after parting.” Two people who will never cross paths again. Yet only the threads of emotion remain, thinly and unmistakably, stretching across space. The man and woman never appear in the same frame; each simply stands still within their own world. A man smoking in a room, a woman sitting inside a car wrapped in rain. Time does not move, and there are no words, only emotion drifting there. At the core of this work is “repetition.” The phrase “just because,” repeated again and again in the lyrics. In response, the visuals also repeatedly show the same frames and actions. Exhaling smoke, gazing at the rain, a hand tapping the steering wheel. All of these are mental landscapes of characters trapped within an emotional “loop.” In the editing, by repeating the same moments, the work creates a sensation as if time were melting away. Even within the repetition, subtle changes—a slight shift in light, the timing of a breath, the tremble of a gaze—are woven in, quietly conveying to the viewer that emotion is not completely still. The lighting and camera work are also closely linked to the poetic tempo. Soft, diffused light, streetlights reflected in raindrops, shadows wavering in cigarette smoke. Everything expresses “things that are unclear, yet undeniably there.” Liquid is a visual poem that shines a light on the “ambiguity” of emotion and the things that cannot be put into words. Bittersweetness and release, stillness and suffocation—an audiovisual experience where all of these coexist, like being inside a dream. We aimed for an afterglow that gently touches the depths of the viewer’s memories and emotions.

-

I directed and produced the music video for JAMESON x SIRUP “Superpower.”