This web commercial was released ahead of the opening of the Hokuriku Shinkansen in March 2024.

Ikebukuro PARCO offers a chance to think about sustainability while enjoying autumn fashion. IKEBUKURO PARCO AUTUMN SELECTION – Don’t be afraid, just enjoy. – 9.1 THU – 10.16 SUN The campaign visuals, inspired by the message “Don’t be afraid, just enjoy!”, feature charismatic video creator “kemio” as a fashion icon! ------------------------------------------------------ kemio is casually enjoying shopping when, suddenly, the power goes out, and before long he finds himself in a world that’s a little different from the usual... It’s a world where you can discover fashion you’ll want to cherish forever, and one that’s also kind to the Earth and the natural environment. “Sustainable” actually has plenty of hints in the things around us. Together with a ghost dressed in secondhand clothes. Don’t be afraid, just enjoy! Always remember to value having fun.