The MV was filmed with a one-day exclusive rental of Coyote Ugly Saloon Roppongi, a bar chain operating in 13 countries around the world. As with the song title, the theme is “a wild party,” and the video captures the struggles of an injured salaryman who resolves to turn over a new leaf and be reborn as a new version of himself. In addition to all of the cast members who appeared in the live scenes, friends and acquaintances of the band members, staff present on the day, and fans recruited through an open call also took part. KAT$UO commented, “It turned out to be a music video that I can say I’m more satisfied with than any other in THE CHERRY COKE$ history!”

Through the song and lyrics, we clarified the imagery and decided on the expressions to use, then shared them with the staff team on this project. After that, on the day of filming, we were able to freely create the piece together with the artist and the staff team, discussing everything from the structure to costumes, hair and makeup, and lighting.