Music video Gen Hoshino - Dead End 2025 00:03:04 Mr. Hoshino, enveloped in an ambiguous sense of reality, wanders through the city late at night. Scattered images of presence and absence, light and shadow, this world and the next.
Fashion filmMoviePromotionPV Uber Eats × fragment 2025 00:00:23 PV for the collaborative jacket by Uber Eats and fragment, led by Hiroshi Fujiwara. Set in a monochrome world, it highlights light and sound, maximizing the product’s appeal through minimal direction.
TV-CMWeb CM Columbia OMNI FREEZE ZERO 2025 00:00:30 A commercial for Columbia’s cooling technology, Omni-Freeze Zero. The mechanism, which lowers temperature by using moisture from sweat, is expressed through the metaphor of liquid turning into ice. The fleeting moment is depicted in super slow motion.
AdvertisementAnimationCM Shohei Ohtani Signature Logo 2024 00:00:30 Every step he takes fills every life with joy. Shohei Ohtani signature logo. New Balance presents Shohei Ohtani's signature logo. Shohei Ohtani is a once-in-a-lifetime talent. His world-class skill, on the pitcher’s mound and at the plate, doesn’t just leave fans in awe. It surpasses their wildest imaginations. Yet at the heart of his game lies the passion of a young boy who pours his heart and soul into every play, out of an unwavering respect for the sport. The signature logo captures the baseball superstar’s love of the game and his constant striving toward greatness in a single image of Shohei on the base paths. #newbalance #baseball #shoheiohtani Shohei Ohtani is a rare talent, and his world-class skills, as both a pitcher and a batter, do more than captivate fans—they always go far beyond imagination. Yet the source of his play is the passion of a baseball boy who pours his heart and soul into every play, along with an unwavering respect for the sport. This Shohei Ohtani signature logo expresses the baseball superstar’s love for the game and his relentless pursuit of greatness through a single image of Shohei Ohtani sprinting around the bases.
AdvertisementMotion graphicsWeb CMWeb movie uka IZU Shampoo 2024 00:01:21 Web CM for “uka IZU Shampoo / Conditioner.” uka’s new goal is to create a cycle in which both hair and the global environment benefit each other. In producing “uka IZU Shampoo / Conditioner,” they source Japanese star anise from Izu, and by paying for it, forest regeneration activities advance, eventually restoring the sea and surrounding environment connected to the mountains as well. The aim is to create a virtuous cycle that does not rely on donations or charitable activities. Creative director Kiku-no is featured as the model, and the story of her natural self and uka is beautifully depicted against the backdrop of Izu.
2D animation3DCGBrand movieMotion graphics Häagen-Dazs ICE CREAM FACTORY TOUR 2024 00:06:53 In celebration of the 40th anniversary of Häagen-Dazs Japan, a video was released that lets viewers take a virtual tour of the factory through 3DCG, live-action footage, animation, and more, showcasing the processes, craftsmanship, and secrets behind how Häagen-Dazs ice cream is made. Set in a fantastical world, it was created as content that both adults and children can enjoy while learning.
AdvertisementBrand movieCMWeb CMWeb movie LIPPS BOY 2024 00:00:30 LIPPSBOY’s branding film. Filmed entirely in Shibuya and featuring music by TOKYO HEALTH CLUB, it captures the contrast between the city and young people as both evolve with trends and the times, expressing a style in which youth enjoy being themselves. At the same time, by capturing natural expressions and reactions, it creates a sense of approachability toward the brand and an effortless cool.
ADAdvertisementFashion filmImage LAMBDA 2023 00:00:38 A launch collection film for a jewelry brand aimed at Generation Z. Under the brand message “PLAY FREEDOM,” the brand pursues finite resources with boundless creativity, and offers borderless jewelry that transcends gender and age. With customization options totaling in the hundreds of millions, the brand maximizes the individuality of each wearer without following the crowd, proposing jewelry that can be cherished for years to come.