Taro Honma

Taro Honma

unverified

Credited on 4 works from 2016 to 2026. Main genres: Music video, Promotion, PV.

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Producer
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Work

Asics Tiger: TRANSFROM COLOR. - 映像作家: JKDCollective
3DCGAdvertisementFashion filmLive actionMotion graphicsMusic videoPromotionPVShort filmWebWeb CMWeb movie

Asics Tiger: TRANSFROM COLOR.

2016
00:00:55
A global campaign originating from Japan for Asics Tiger. In conjunction with the worldwide launch of shoes made from a special material that changes color depending on the viewing angle, the creative work co-produced by JKD and Beacon Communications was rolled out in July 2016 as a global campaign spanning North America, Asia, and Europe. In the video, the story of a protagonist like a chameleon, who blends into the bustle of the city and disappears or stands out with a striking presence, is expressed using a technique called slit-scan. In collaboration with director Hiroshi Kondo and composer Yoshiteru Himuro, it was completed as a powerful branded music video.

Frequent collaborators