Web CM for “uka IZU Shampoo / Conditioner.” uka’s new goal is to create a cycle in which both hair and the global environment benefit each other. In producing “uka IZU Shampoo / Conditioner,” they source Japanese star anise from Izu, and by paying for it, forest regeneration activities advance, eventually restoring the sea and surrounding environment connected to the mountains as well. The aim is to create a virtuous cycle that does not rely on donations or charitable activities. Creative director Kiku-no is featured as the model, and the story of her natural self and uka is beautifully depicted against the backdrop of Izu.

LIPPSBOY’s branding film. Filmed entirely in Shibuya and featuring music by TOKYO HEALTH CLUB, it captures the contrast between the city and young people as both evolve with trends and the times, expressing a style in which youth enjoy being themselves. At the same time, by capturing natural expressions and reactions, it creates a sense of approachability toward the brand and an effortless cool.