I directed and produced the music video for SIRUP’s “HOPELESS ROMANTIC.” In a world where all kinds of problems are unfolding, it highlights the importance of truly listening with your own eyes and ears, then taking action and speaking up. Through the process of creating it, this work also deepened my own thoughts and perspectives.

I was responsible for the creative direction of H&M’s first Japan-exclusive print collaboration, “BlackEyePatch x H&M.” Based on the concept, I handled the overall creative production and direction, including art direction, in-store poster design, the production of a campaign video featuring BlackEyePatch’s worldview and the collection, and the design of the limited-edition tabloid booklet “Journal B,” which was distributed as a purchase bonus.

TOKYO SESSIONS is a paid live-streaming program presented by Live Nation Japan, the Japanese branch of Live Nation, the world’s largest live entertainment company, which operates in 47 countries worldwide and hosts more than 40,000 concerts and over 100 music festivals annually, together with Helixes Inc., which provides services ranging from business development to branding including maxilla, and the artist management company FAR EAST ENTERTAINMENT. As the external environment surrounding music undergoes dramatic change, TOKYO SESSIONS will leverage the network of Live Nation, the world’s largest live entertainment company, to powerfully promote live-streamed performances by Japanese artists not only within Japan but also to audiences around the world.