Reina Endo

Reina Endo

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Credited on 1 work in 2019. Main genres: 2D animation, Animation, Stopmotion.

Category
Art Director Director
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Work

Tottori Prefecture's New Rice Variety "Hoshizoramai" CM - 映像作家: chikaramatsumoto
2D animationAnimationStopmotionTV-CMWeb CM

Tottori Prefecture's New Rice Variety "Hoshizoramai" CM

2019
00:00:16
Description: We produced a television commercial for JA Zennoh Tottori’s new rice variety “Hoshizora Mai” as an animation created with non-trace drawing. It was commissioned by a project team led by art director Reina Endo and photographer Akiaki Hamasaki, both originally from Tottori Prefecture, through a connection with VOQ, who composed the music and had stayed and worked in Tottori for the prefecture’s “Daisen Animation Project” (2016). This work was inspired by learning about a local culture in which a long history still lives on in people’s lives today, and by the sense gained through exchanges with many people who hold a deep love for their hometown of Tottori. The new rice variety, developed over twenty years, was named “Hoshizora Mai” because of its large, brilliantly white grains. Based on a childhood memory of looking up at the starry sky with friends from the sand dunes, Art Director Endo imagined the vital force of ripening rice ears as countless stars raining down.

Frequent collaborators