2D animationAdvertisementMusic videoPromotion
KATE × Yoneyama Mai × Eve "YOKU"
2022
00:03:01
Description:
P.I.C.S. produced the MV for Eve’s “YOKU,” inspired by Kanebo Cosmetics’ “KATE YOKU Collection.”
The direction and character design, among other elements, were handled by illustrator Mai Yoneyama, who also designed the product packaging. Animator Hideki Inaba (P.I.C.S. management) also took part in the production.
The work was created with great attention to effects and color, using a structure in which everyday life—the monochrome scenes—gradually becomes colored, and then bursts into vivid color the moment desire is unleashed.