RATATAT “Grape Juice City”

An eyecatch video used during live broadcasts on J SPORTS, Japan’s largest sports channel. Selected from extensive athlete footage, it was created as a rotoscope full animation. It depicts power and muscle, explosive speed and the beauty of trajectories, including abstract nuances. In the perspective that picks up the beauty of athletes’ muscles and in the occasional bursts of color, we pursued what only hand-drawn animation can achieve. To accommodate the irregular scheduling of live broadcasts and be usable at random lengths, care was taken so that it would clearly read as a sports program no matter where it is cut. The visuals are precisely synchronized to the rhythm of the music, with movement designed to draw the viewer’s gaze in.