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Even when they’re old ladies, I’d like to one day film them happily gathered around the table, munching on donuts together.

I was responsible for the creative direction of H&M’s first Japan-exclusive print collaboration, “BlackEyePatch x H&M.” Based on the concept, I handled the overall creative production and direction, including art direction, in-store poster design, the production of a campaign video featuring BlackEyePatch’s worldview and the collection, and the design of the limited-edition tabloid booklet “Journal B,” which was distributed as a purchase bonus.